Blueprint text building blocks
Create a blueprint for text building blocks. The blueprint shall help to create such text building blocks. We shall use the blueprint while developing the website & for keynotes, but it should be available to each employee to generate more text blocks in the future (e.g. for product presentations, etc.).
Currently we think about a title (probably challenging, "offensive" and emotional) & one or 2 short sentences. There should be more guidelines included, for example the use of power words etc., or to get rid of self-explanatory titles (use "emotional" alternatives instead to make people curious).
Typeform has some nice titles:
MADE FOR HUMANS One question at a time — like a conversation — keeps your audience engaged. You get more thoughtful responses, and higher completion rates.
DESIGNED TO IMPRESS Built-in photo and video libraries bring questions to life. Custom layouts and themes show your brand at its best. A sleek interface ties it all together.
BUILT WITH BRAINS Conditional logic lets you ask the right follow-up questions and skip the rest. Surveys feel less like interrogations, and more like conversations.